Thursday, April 4, 2019

Are There Benefits of Video Content Marketing?

We can clearly see from data how viewers interact with video content how effective is video marketing. Videos can create curiosity, excitement and boost positive feelings towards brand if they are well executed. I can truly say that video marketing is a highly effective form of content, it’s the king of content these days. Videos can create curiosity, excitement and boost positive feelings towards brand if they are well executed.

Image result for video content marketing
Video marketing growth is progressing very rapidly and will reach new heights sooner than we think. Every business sees potential which it can give them. I believe the statistics below show great benefits you can get from video marketing:
Boost conversions and sales
Product video on your landing page can increase conversions by 80%
74% of users who watched an explainer-video of a product bought it
68% of consumers preferer to watch a video then read articles
57% of consumer says that video gives better brand awareness, build trust and give them more confidence to purchase a product
83% of businesses say that video provides
Google loves videos, so adding videos will allow your website rank better
Videos in email can increase click-through rate by 96%
The video encourages social share
 Increase reach
45% of people watch more than an hour of Facebook or YouTube videos a week
64% of consumers watching a marketing video on Facebook has influenced a purchase decision of theirs in the last month
Video drives a 157% increase in organic traffic from SERPs*

You can have even better achievements with video marketing if you add to linear videos interactions which can uplift user conversions up to X3.
I hope that gives you clear benefits and the real power of video marketing.
If you would like to know more about how to create effective video marketing or content you can take a look inside the P.O.P. ACADEMY here. 

The P.O.P. (Powerful Online Presence) Academy training course will give you tips, tricks, and hacks to take your marketing strategy to the next level without chatting, tweeting, blogging, snapping, etc. 
All those things most people hate to do anyway.


Well, I hope this clarifies to you how as a marketer can no longer afford to ignore video in your content marketing strategy.
Thanks for reading and visiting my website.

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Miss Carla
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