Sunday, November 4, 2018

Email Techniques That Have The Highest Open Rates

Your email recipients will decide whether or not they will open your email based on two factors:
1. Your email subject line
Studies show that 35% of recipients will open an email based purely on the subject line. This makes sense as the subject line is the first thing your recipient sees when they receive your email in their inbox.
When it comes to subject lines, there isn’t a one size fits all solution. The best email subject line is going to depend on the context of your email and will vary based on your audience and intent. With that said, there are some basic principles that will help make any email subject line more effective:

  • Be Personal
    Use human rather than “salesy” language. Including a personalized detail such as the recipient’s first name or location can help. One study found that personalized email subject lines increased open rates by up to 50%
  • Be Relevant
    Make it obvious why your recipient should open the email. Highlighting a benefit is a great way to do this. Just make sure that the benefit you describe is related to a problem that you know your recipient experiences.
  • Keep It Concise
    Aim short & concise. This is because long email subject lines will get cut off on certain devices and platforms.
  • Quote Statistics & Numbers
    Statistics & numbers are easier to understand than abstract concepts and can make your email appear more credible. If you compare these subject lines you will see how a statistic makes it easier to visualize and understand the benefit being offered:
    • “Tips for better cold email subject lines” vs “6 tips for better cold email subject lines”
    • “How [competitor] increased referrals” vs “How [competitor] increased referrals by 200%”
  • Activate Curiosity
    Subject lines that activate your recipient’s curiosity can influence them to open your email. This includes subject lines that ask a question (that is answered in your email body), promise to reveal a secret or something unknown or promise something interesting like a surprise or a gift. Your aim should be to create interest and intrigue without giving away too much information.

2. Which day & what time of day you send the email to them
The chances that your recipient will open your cold email are greatly affected by the time that your email is delivered their inbox. A meta-study of email open rates summarised that Tuesday & Thursday are the best days to send emails, with 10am & 8pm the best time of day.
Your results may vary depending on your audience as well as the action you want them to take.

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Miss Carla

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