Saturday, July 21, 2018

Build An Email List Right Now

For some business owners, email marketing may seem archaic. With the prevalence of social media and a hundred other forms of messaging, the traditional email format feels relatively old. However, it still remains one of the most powerful and thoroughly understood “modern” forms of communication. That’s why just about every social media platform requires you to have an email.
For business owners, email lists can yield dramatic rewards. Email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the US. Can you say that about your social media marketing campaign?
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Why Email Marketing?

First, it’s direct, meaning that every person on your list receives an email the same way that they’d receive a piece of mail. It’s much different than finding a piece of content in a newsfeed, even if it’s personalized.
Second, email is necessary. You can go for a few days without checking social media or video chatting with your friends and family, but most people check their email several times a day.
Third, it’s highly customizable. You can create an email campaign on any subject, and add any bells and whistles that you need to get the job done. It’s also incredibly inexpensive and well documented by email marketing experts.

The Secret to A Great List
You can’t just start emailing people randomly and expect to see great results.
The best campaigns start with the best lists, so building a targeted email list should be your number one priority. Even great email campaigns, with brilliant design, engaging copies, and unique value propositions can fall short if your list isn’t in order.
You should have three main priorities for building a quality list. In order, these are:
  • Quality. You want real information from real people who check their email frequently.
  • Relevance. These people should be genuinely interested in your brand and industry.
  • Volume. If the first two priorities are squared away, you can start focusing on quantity.
A Word of Warning
Based on what we said in the preceding section, you might get ahead of yourself, thinking that the faster you build a big list, the better.
You may even turn to an online source that promises you thousands of email subscribers for a relatively small amount of money. Don’t do it.
Buying email lists is a bad idea nearly 100 percent of the time. You rarely get what you pay for.
Most of the subscribers will have old or fake email addresses, and the few who don’t probably aren’t interested in your services. Add in the possibility of getting flagged as a spammer, and you can see plainly why it’s almost always a bad investment.
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How Do I Build My Email List?

Build your list organically. Here’s how to do it:
Step One: Start Early
This isn’t a formal step, but it’s a practical piece of advice that you’ll need if you want to be an effective email list builder.
With best practices and a visionary strategy in place, your email list should compound in growth as you spend more time developing it.
The sooner you start, the sooner this compounding can begin, and the faster you’ll be able to build the list that you want.
Step Two: Start With Who You Know
The start of your list should be everyone you currently have on file. You may already have email lists from previous campaigns, but if you don’t, you’ll have to do some digging. Import all of your existing customers contact that you have in your CRM system. This should give you a decent working start for your email list.
For building your email list, you can use one of the many email marketing services available. Here's the one that I recommend. 
Step Three: Build A Blog
The best way to build a list of email subscribers is to offer unparalleled blog content. This serves as a way to bring people into your site as well as an incentive to subscribe (to receive future content updates and/or exclusive content).
While content may take you some time to develop, but it’s worth it. Once complete, be sure to add multiple call-outs for an email subscription on your blog, including a sidebar widget, lightbox popup, and even in-line forms.
You should also limit the amount of information necessary to sign up. A name and email address should be all that you need to get started.
Step Four: Add an Opt-in Incentive
Finally, cater to the people who don’t like sharing their personal information for free by offering something valuable in exchange for a signup also known as a lead magnet.
Many online marketers offer a free eBook download or a free training webinar. You may be able to offer a free trial, free sample, or discount that can be used in your online store.
What’s important is that you recognize the submission of personal information as a kind of currency exchange in its own right. You have to offer something of equal value if you want people to go through with it. Don’t be afraid to change up your offer from time to time.
You might want to check out: Create a Lead Magnet: 7 Effective Tips
Step Five: Get Your People Sharing
Social sharing is powerful. For example, adding a “share” feature in the body of your email content can increase click-through rates by 158 percent or more.
However, sharing isn’t just about getting more email subscribers to engage with your content, it’s also about getting more people interested in becoming subscribers.
Imagine that someone shares a feature of your email, like a coupon code or a piece of content. All of his or her social contacts will see this message, and if they enjoy it or profit from it, then they’ll have a natural inclination to join your email list for future offers (this also assumes that you have a valuable offer, to begin with).
I hope by now you see how simple it is to build a targeted list of prospects for your business. Remember step one: the sooner you start, the better, so stop procrastinating, and start building your email list today!
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Miss Carla

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Wednesday, July 18, 2018

Create a Lead Magnet: 7 Effective Tips

The lead magnet. It’s a cornerstone of modern marketing, yet so many businesses (large & small) fail to create successful lead magnets.

If you don’t know how to create a lead magnet that works, your revenue will suffer. So will your conversion rate.

That’s because people take time when making buying purchases. They might visit your site, enjoy your content, and forget all about it the next day. You need a way to keep in touch — preferably via email. And that’s what a lead magnet enables you to accomplish.

I created this blog post so it would benefit newbies and experts alike. Use my tips to create awesome lead magnets, collect more email addresses, and market your products or services more effectively.

What Is a Lead?

A lead is a person whose contact information you’ve collected. It’s that simple. Usually, you’re looking for an email address.

Leads are more valuable than prospects — such as website visitors whose contact information you don’t have — because you’re able to communicate with them directly. However, they’re not going to give you their contact information for free.

What Is a Lead Magnet?

A lead magnet is a valuable asset you offer for free to convert prospects into leads. We’ll discuss several types of lead magnets below, but you’ve probably downloaded one yourself. Why Do You Need to Use Lead Magnets to Take Your Business to the Next Level?

Think of a lead magnet as a gateway. Your website visitors walk through it to enter the sales funnel.

Once you have someone’s contact information, you can send them coupons, information, resources, and other assets to convince them to buy from you. That’s called lead nurturing.

Why can’t you just ask for email addresses? You can, but it doesn’t work nearly as well.

People don’t want to give away something of value — their email addresses, for instance — without getting something in return. A lead magnet balances the scales.

It also builds goodwill. If people know you’re willing to give away valuable content or tools for free, they’ll be more likely to remember you fondly and return to your website when they want to purchase something you sell.

What Is a Sales Funnel?

A sales funnel is a visualization technique and strategy for nurturing leads from prospect to customer to repeat customer. The top of the funnel is broad because it’s easier to collect leads than to sell products or services. The goal, though, is to usher as many people through the funnel as possible.

You want people to buy from you. That’s the end goal. First, though, you have to build rapport. A lead magnet starts the process.

What Is a Lead Capture Page?

A lead capture page is any page on your website where you include a form for people to sign up for your email marketing list.

The Ultimate Lead Magnet Checklist

If you create a lead magnet, you want to get it right the first time. Offering just anything for free won’t work. You have to entice your visitors.

Before offering a lead magnet, make sure it fulfills all of these criteria:

Solves a real problem
Promises one quick win
Gets super specific
Proves quick to digest
Offers a high degree of perceived value
Provides Instant Gratification
Demonstrates your expertise or UVP (unique value proposition)

5 Lead Magnet Examples to Inspire You

I’ve shared with you my best tips for learning how to create a lead magnet, but what type of magnet should you create? Following are five of the most popular options from which to choose.

1- E-book (PDF File)

It’s as simple as it gets. Offer a free PDF file that contains actionable tips or steps for the reader. An e-book works because it’s an easily recognizable format that people are used to consuming. Again, you might want to create other versions, such as an audio file, to test with your audience.

2- Checklist

I like checklists because they’re easy to create and highly actionable. People can print them out and use them however they see fit. Checklists work best when you’re offering a lead magnet on following through with a process or creating something.

3- Guide or Report

From infographics to whitepapers, guides and reports are highly diverse. You can exercise maximum creativity when creating this type of lead magnet.

4- Video Training

YouTube’s insane traffic alone is enough to convince me that people love to learn by watching videos. They consume hundreds of thousands of hours every day, learning everything from how to bathe a dog to what ingredients to use in a recipe.

5- Cheat Sheet
A cheat sheet gives your audience something of value while cementing your credibility, integrity, and authority in your industry. Provide actionable tips your readers can follow to make reaching a goal or solving a problem easier or faster.

How to Create and Market a Lead Magnet That Actually Increases Conversions

1. Define Your Buyer Persona: Find Out What Your Ideal Consumer Wants

Learning how to create a lead magnet always starts with getting to know your audience. What does your ideal consumer want, and how can you deliver it to him?

Let’s say that you run a wedding-related e-commerce store. Your target audience wants to get married, but you have to dig deeper. Do they want less expensive products? More elegance? Greater diversity in product design? Once you understand these key qualities, you can design a lead magnet that will fulfill their needs.

2. Deliver on What You Promise

Don’t forget the other side of the coin. If subscribers download your lead magnet and find it wanting, they’ll likely unsubscribe. They’ll also assume that your paid products similarly lack value. Don’t take that chance. Instead, deliver exactly what you promise in your lead capture form.

3. Make Your Lead Magnet Action-Driven and Free

A lead magnet won’t work if it’s not free. Remember, your prospects aren’t ready to make a purchase yet. It also needs to be action-driven. In other words, it needs to provide something useful on which your visitors can take immediate action. If it’s a checklist, your readers should be able to follow it. If it’s a video, it should provide detailed instructions.

4. Your Lead Magnet Should Provide Immediate Gratification to the User

Nobody likes to wait — especially not these days. We’re all about now, now, now.

That’s why a lead magnet that offers free admission to a webinar next month probably won’t work. The visitor figures he or she will probably forget about it anyway. Make it an instant download. You can either deliver it via email or via an internal page on your website with a link.

5. Your Lead Magnet Should Be Easy and Quick to “Consume”

You might think that creating a long, drawn-out lead magnet would be perceived as higher value. That’s generally not the case.

In fact, it gives the impression that you’re forcing your leads to work harder for information. That’s never a good thing. Focus on delivering high-value information in an easily digestible form. If it’s an e-book, for instance, limit it to 20 pages or fewer. For a video, make it no longer than 30 minutes.

6. Add a Sense of Urgency to Your Lead Magnet to Increase Conversions

Lead magnets convert best when there’s a sense of urgency. Let your visitors know they’re looking at a limited-time offer or that your lead magnet will help them solve an urgent problem. A limited-time offer is difficult to pull off if you want to reuse your lead magnet over and over again. But you can create urgency in different ways.

7. Use Only One Call to Action

Don’t do anything to confuse or distract the visitor. If you use more than one CTA, your prospects won’t know which one to choose, and you’ll dilute your conversions.


Lead magnets are a critical part of conversion rate optimization. You need to give people a reason to give you their contact information. Something of value. I’ve given you all the information you need to learn how to create a lead magnet, how to advertise it to your audience, and what to remember when collecting leads. Now it’s your turn.

Have you created a lead magnet? Do you plan to?

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To your massive success, 

Miss Carla

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P.S. Did your sponsor have a marketing plan in place to help you build your business? If not, try FREE my viral lead system for 7 days and get instant access to amazing features...Get Started Now!

Monday, July 9, 2018

How to Create Your Brand (You Inc.)

Building Your Brand is an integral aspect of personal and business development. It not only increases the voice and consumer awareness of a brand, but it also gives it an identity and worth. The advent of participatory and interactive platforms has given many businesses the chance to enhance brand awareness and equity. If you have been thinking of building a personal or business brand, then it is important for you to know that brand building takes a great deal of time and resources. In the section that follows, we shall define brand building and also look at different types of brands and the steps to create a successful brand.

What Is Branding?

There is no one definition that actually captures the essence of branding in its entirety. Many people think that branding is all about communicating and exposing your brand. That is just one side of it. The best way we can define it is that it is a process of creating value for consumers. It encompasses all things that consumers know, feels, and experience about your business in its entirety.

Having defined branding, now look at 3 popular types of brands and what they stand for. 

Service brand – this brand is built on knowledge culture and experience that one has with the service delivering agency/company/people. Think of Geek Squad or Molly Maid.

Retail brand – this brand is built on a mixture of product and service experience. Think of Chick-fil-a, Kroger, or KFC.

Product brand – is built on the experience that one has with a specific product. Think of Nike, Ford or Sony. 

Having looked at the 3 popular types of brand, now look at steps involved in branding.

1.) Define Your Brand

The first stage in branding is defining your brand. This is a very critical step as it ultimately determines what your brand truly stands for. When defining your business brand, you should create a checklist of its core strengths. Similarly, if you’re defining a personal brand, you should look at the skills and expertise that you possess especially those which stand out. On the same token, you also need to know what your brand stands for and what is important for your brand (brand values). Your values should in one way or another show that you are contributing to the environmental, social, and economic well-being of consumers. You may not realize some of these important aspects of the branding immediately until you look at them objectively.

2.) Differentiate and Position Your Brand

Before embarking on branding, you have to take time to differentiate it so that you can attract attention and stand out from competitors. To differentiate your brand, you have to create a unique advantage in the mind of consumers not merely getting attention by branding colors or logos or other superficial elements. Once you come up with a unique value proposition, you should use a good branding strategy to position your brand in a way that will help consumers see and appreciate the greater value of your brand over competing ones in the market.

3.) Build and Expose Your Brand

As I indicated earlier, branding is not a one-off thing. Building a unique and powerful personal or business brand takes time and consistency. To build your personal brand, you have to keep reinforcing your values and skills by taking up new roles and assignments that will give you more exposure. Alternatively, you can use promotional channels, blogs, forums, and social media (LinkedIn, Twitter, Instagram, YouTube and Facebook) to create a voice for your personal or business brand.

When building your brand, you should also endeavor to develop a brand personality (what people know, think, and say about you). This is what drives or motivates people to identify with and engage with your brand. The truth is, if you execute your branding strategies consistently, then you will easily establish a pattern that will forever be associated with your brand name.

4.) Personalize Your Brand

If you want your branding campaign or brand to be successful, then you have to personalize it. It is important to give your brand an identity. Let consumers see and experience the personality of your brand in its entirety. Look at your brand as something that a consumer wants to identify with pretty much as they would with their favorite cars, cell phones, or computers.

As you engage in branding, you should also invite customers to be co-creators of brand values so that they can feel that they also own it and relate with it. Top brands encourage consumer-brand interaction by personalizing products to meet the needs and preferences of consumers. When you personalize your brand, you give consumers the reason to participate and engage with your brand for a lifetime.

5.) Review Your Brand

Your brand is not static; it will go through a range of motions in its lifetime. Depending on your brand strategies, your brand will either grow in strength or remain dormant or recede with time. In the branding cycle, new events, changes, and circumstances bring challenges and opportunities to enhance the value of your brand or re-establish it. All these possibilities should give you the impetus to take charge of your branding activities.

As your brand name grows, so do the responsibilities and expectations to continue with branding. The best way of ensuring brand growth is reviewing your activities and evaluating your successes through metrics such as levels of brand awareness and levels of engagements. Regular reviews will help you seize and exploit new opportunities while upholding your commitment to remain true to your vision and brand strategy. It will also help you steer your brand in the right direction and keep it relevant as you move into the future.


As you can see, branding is not a one-off thing. You have to define your brand, differentiate, present it, and review what your brand stands for from time to time. It is very important to be clear about your branding strategies and how you are going to implement them. You should also adopt brand strategies that will add value to your consumers and help them develop the right impression of your company and what it truly stands for.

Hope this helps you create a relevant & prominent brand that consumers love and adore for years to come!

Let's break generational poverty and WIN together.

To your massive success, 

Miss Carla

Stay Connected With Me:

P.S. Did your sponsor have a marketing plan in place to help you build your business? If not, try FREE my viral lead system for 7 days and get instant access to amazing features...Get Started Now!

Sunday, July 8, 2018

How Social Media Impacts Your Online Business

Let me ask you something. How many hours do you spend on social media a day?

Well, some people spend a few minutes on Facebook or Instagram, others for a few hours, and others almost half a day! What am I trying to say is that most of us spend a significant amount of time on social media.

As an entrepreneur, you should be using social media as a key part of your entrepreneurial lifestyle. I’m not saying this just to hype social media. I know first-hand the power of social media.

Over the last few years, I’ve built a fan base on Facebook and the numbers keep growing. Do you know why? Because I simply enjoy interacting with people. Yes, I’m passionate about it!

Honestly speaking, Facebook, Instagram, YouTube, and Twitter have been very instrumental in building my personal brand and growing my influence online. I’ve used social media extensively and it’s been an amazing and rewarding experience.

I love sharing stuff and I’ve used YouTube for my promotional campaigns. 

And it’s not just me. Almost every reputable entrepreneur can attest to the power of social media. Yes, Facebook, YouTube, and
 Instagram can increase your exposure tremendously if you use them purposefully.

Don’t overlook social media. I can tell you it has the potential to change your fortune for good. Isn’t that what you want as an entrepreneur?

Yes. I know you want to build personal relationships, to promote your brand, and increase customer engagement levels. How else are you going to do that if you shun social media?

You have the potential to engage more consumers and expand your network if you embrace and make social media marketing a key part of your entrepreneurial life.

That’s a challenge I am putting to you. Will you take it upon yourself?

Let me know-post a comment below and share the impact social media has had on you, your growth, your exposure, and your business. I would love to hear from you.

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Let's break generational poverty and WIN together.

To your massive success, 

Miss Carla

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P.S. Did your sponsor have a marketing plan in place to help you build your business? If not, try FREE my viral lead system for 7 days and get instant access to amazing features...Get Started Now!